Friday, March 2, 2007

Me and luxury

Hi there. Welcome to the Grand opening of Charis’ blog on the luxury goods industry.

I am currently a last semester business student at the University of Southern California. I am majoring in both accounting and business administration, emphasizing in Information Operations Management, and I am also pursuing a minor in Psychology. I was born in Taiwan but more than half of my life I was living in Malaysia and Singapore because of my Dad's business. We have a manufacturing plant in Malaysia for magic pens and markers. I grew up literally with the company, maybe that's why I inherited the 'businessman-woman' gene and so I hope one day I would be able to set up my own manufacturing business.

For my blog, I will be blogging on anything that is related to the high-end luxury goods (clothing, handbags, accessories etc.) industry. For instance, writing about issues such as why companies producing high-end luxury products are moving their manufacturing plants to low costs countries such as China, the pros and cons of this movement, and its potential impact on customers.

To tell you the truth, I wasn’t a big fan of branded goods before I came to USC. Names such as Louis Vuitton, Burberry, and Tiffany sounded foreign to me. After three and a half years of influence from rich kids all over the world, I had transformed from a couldn’t-care-less to a brand-conscious-enthusiast. I still remember the first time during freshman year that I woke up at 4am to queue for some luxury handbags with my friends during Thanksgiving… Since then, it has become a yearly routine and some shallow obsession has started to develop for luxury goods. That is the reason why I am interested in writing about this particular industry. (Who knows, maybe I will be setting up a high-end luxury goods manufacturing plant someday)

Being a poor college student right now, branded clothing and accessories are more than I could afford. For now, I can only enjoy the simple joy of writing about them, looking at them on magazines and in stores and hoping some good friends will give them to me *hint intended*.

If you are interested in the luxury goods industry or want to learn more like I do, do return for more! I will have a discussion of high-end luxury goods offshoring their manufacturing to Asia next.